Aversion: Strong dislike or disinclination (external control)
Taste Aversion
Fairly common
Sushi
Chemotherapy: associate drug nausea with food
Toxic, poisonous or spoiled food
Operant or classical conditioning?
Not require cognitive awareness
One trial
Long time between $ and effect
Hot dog at lunch, sick at night
Garcia, John
Garcia effect
Coincidental, not food caused
Rats given sweetened water before radiation
3 groups
No radiation chose sweet. 80%
Mild radiation mix 40%
Strong radiation tap 10%
Choice of sweetened or tap water
Moral: stimulus used in classical conditioning matters
An internal stimulus produced an internal response while an external stimulus produced an external response; but an external stimulus would not produce an internal response and vice versa
Seligman
Sauce-bearmaise syndrome
Risk Aversion
Prefer outcomes with low uncertainty
Even if can get more reward
More predictable but less profitable
Rotter
Behavior = likelihood and size of reward
Kahneman & Tversky
Tend to avoid risk if choice is between gains
Seek risks when choice is between losses
For example, most people prefer a certain gain of 3,000 to an 80% chance of a gain of 4,000. When posed the same problem, but for losses, most people prefer an 80% chance of a loss of 4,000 to a certain loss of 3,000.
Brain
Risk aversion in right inferior frontal gyrus
Deal or No Deal
People are more risk averse in limelight
Investors
Investors trade more frequently and more speculatively with online trading (instead of phone)
Loss Aversion
Prefer avoiding losses
Loss preceeds loss aversion
Previously experienced (loss)
Start another relationship after breakup
Expected to happen (risk)
Loss aversion is twice as strong as risk
Much worse to lose $100 than satisfaction of winning $100
Expectations
belief about an outcome; can create loss aversion even if nothing bad has happened
Framing
$5 discount or as a $5 surcharge
3. Avoidance Learning
Bad experience
Don’t go back
Put on sun glasses before going out
Avoidance parados: no stimulus, so what maintains behavior
Discriminated avoidance experiment
Neutral stimulus (light) is followed by aversive (shock)
Press lever to prevent aversive stimulus: avoidance
Free-operant avoidance learning
No neutral stimulus
Periodically gets shock unless press lever periodically
4. Escape Learning
Bad experience
Get out
Behavior terminates aversive stimulus
Cover eyes, cover ears, leave location
Negative reinforcement
Neutral stimulus (light) is followed by aversive (shock)
Press lever to terminate aversive stimulus: escape
5. PTSD
Mental disorder?
Traumatic event occurs
Most don’t have symptoms
War: 75% no symptoms
Any person
Any age
Symptoms after event
Symptoms within first 3 months
Flashback: relive episode
Disorder: cause disruption
Longer than month
Heredity?
Twins in Vietnam war, more likely
Smaller hippocampus more likely
Heightened startle response
Brain
High levels of cortisol, can’t reset
Low levels of serotonin (regulate emotion)
Low levels of dopamine (what’s important)
Less active ventromedial areas (regulation of emotion)
Smaller hippocampus (emotional memories not processed)