
The quality of our results depends on our research methods. We only get sensible results if our methodology makes sense.
At its core, research is the search for causality. It is applying the rules of systematic observation to people watching. We want to know if A causes B. Sometimes we can manipulate or change the value of A and see what happens to B. But it is not always that simple.

Think of memory as a large house with limited storage space. There are a lot of rooms but few closets. The goal is not to fill every corner but to select significant and valuable elements to put on display. Some items are in long term storage but the majority of the resources are to facilitate daily living.


Trait Theory


